Nintendo’s Historic 100th Anniversary Went Uncelebrated, Former Artist Reveals

Nintendo deliberately chose not to celebrate its centennial anniversary in 1989, according to former Nintendo artist Takaya Imamura. In a recent interview with 4Gamer, Imamura revealed how the gaming giant’s corporate philosophy under then-president Hiroshi Yamauchi emphasized restraint over celebration, even during such a significant milestone.

The company’s approach stood in stark contrast to typical Japanese corporate practices of the era. While Japan was experiencing an economic bubble period characterized by corporate excess and lavish spending, Nintendo maintained its distinctly understated presence. “Nintendo was a company that never got carried away,” Imamura explained in the interview, highlighting the unique corporate culture that set it apart from its contemporaries.

Leadership Philosophy Shaped Corporate Culture

Yamauchi’s leadership style played a crucial role in establishing this corporate mindset. As detailed by Imamura via TheGamer, the former president was known for his stern, level-headed approach, encouraging employees to maintain composure regardless of circumstances, whether positive or negative. This management philosophy marked a significant difference from the company’s current public image, which features more outwardly enthusiastic leadership figures like Shigeru Miyamoto.

During Yamauchi’s 53-year tenure, Nintendo underwent a remarkable transformation from a playing card manufacturer to a global gaming powerhouse. Founded in 1889, the company successfully navigated multiple industry transitions, evolving from traditional playing cards to toys, and ultimately establishing itself as a pioneer in the video game industry. This journey, while remarkable, was guided by the same principles of measured progress and strategic restraint that characterized the company’s approach to its centennial.